Privacy Policy

Last updated: November 15, 2025

Muru Baby Online Store maintains this store and website, including all related information, content, features, tools, products, and services, to provide you, the customer, with a curated shopping experience (the "Services"). Muru Baby Online Store operates on Shopify technology, which enables us to offer the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transactions through our Services, or otherwise communicate with us. If there is a conflict between our Terms of Use and this Privacy Policy, this Privacy Policy will govern the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using any of the Services, you confirm that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal data we collect or process

When we use the term "personal data," we mean information that identifies you or another person, or that can reasonably be linked to you or another person. Personal data does not include information that has been collected anonymously or rendered unidentifiable so that it cannot be used to identify you or reasonably associated with you. We may collect or process information that falls within the following categories of personal data, including inferences drawn from personal data, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

• Contact information, including name, address, billing address, shipping address, phone number, and email address.
• Financial information, including credit card, debit card, and bank account numbers, payment card details, financial account details, payment transaction details, payment information, and other payment transaction confirmation details.
• Account information, including username, password, security questions, preferences, and settings.
• Payment transaction information, including products you view, add to your shopping cart, add to your wish list, or purchase, return, exchange, or cancel, as well as your previous transactions.
• Communication with us, including information you include in communications with us, for example, when you send a customer support inquiry.
• Device information, including information about the device you are using, your browser or network connection, your IP address, and other personal identifiers.
• Usage information, including information about your interaction with the Services, such as how and when you interact with or navigate the Services.

Sources of personal data

We may collect personal data from the following sources:

• Directly from you, including when you create an account, visit or use the Services, interact with us, or otherwise provide us with your personal information;
• Automatically through our Services, including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies;
• Through our service providers, including when we use them to operate certain technologies and when they collect or process your personal data on our behalf; and
• From our Shopify Partners or other third parties.

How we use your personal data

Depending on how you interact with us or what Service you use, we may use your personal information for the following purposes:

• Providing, customizing, and improving our services We use your personal information to provide you with our services, including fulfilling our agreement with you, processing your payments, fulfilling orders, remembering your preferences and products you are interested in, sending notifications related to your account, processing purchases, returns, exchanges, and other transactions, creating, maintaining, and otherwise managing your account, arranging deliveries, facilitating any returns and exchanges, enabling reviews, and creating a personalized shopping experience for you, such as recommending products related to your purchases. This may include using your personal information to better tailor and improve the Services.
• Marketing and advertising We use your personal data for marketing and advertising purposes, such as sending you marketing, advertising, and promotional communications via email, text messages, or postal mail, and showing you online advertisements for products and services on the Services or other websites, including based on products you have previously purchased or added to your shopping cart and other previous activity on the Services.
• Security and fraud prevention We use your personal data to verify your account, provide a secure paymentand purchasing experience, to detect, investigate, or take action regarding potentially fraudulent, illegal, dangerous, or harmful activities, to protect public safety, and to secure our services. If you decide to use the Services and register an account, you are responsible for keeping your account login credentials secure. We strongly recommend that you do not share your username, password, or other login information with anyone else.
• Communicating with you We use your personal information to provide you with customer support, respond to you, offer you effective services, and maintain our business relationship with you.
• Legal reasons We use your personal data to comply with applicable laws or respond to legitimate legal processes, including requests from law enforcement or government agencies, when investigating or participating in civil investigations, potential or actual litigation or other legal proceedings, or to investigate potential violations of our terms or policies.

How we share your personal data

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes in accordance with this privacy policy. Such circumstances may include the following:

• Shopify, vendors, and other third parties who perform services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, distribution, and shipping).
• Business and marketing partners to provide you with marketing services and advertisements. For example, we use Shopify to support personalized advertising with third parties based on how you interact with different merchants and websites online. Our business and marketing partners use the information in accordance with their own privacy policies. Depending on where you live, you may have the right to ask us not to share information about you to provide you with targeted advertising and marketing based on your online activity with various merchants and websites.
• When you direct, request, or otherwise consent to the disclosure of certain information to third parties, such as for the purpose of shipping products to you or through your use of social media widgets or login integrations.
• With our partners or otherwise within our group of companies.
• In connection with business transactions, such as mergers or bankruptcies, in order to comply with applicable legal obligations (including responding to subpoenas, search warrants, and similar requests), to monitor compliance with applicable terms of use or policies, and to protect or defend our services, our rights, and the rights of our users or others.

Our relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal data about your use of the Services in order to provide and improve the Services to you. The information you submit to the Services is transmitted and shared with Shopify and third parties, which may be located in countries other than your country of residence, in order to provide and improve the Services to you. In addition, we use certain enhanced features of Shopify that include information obtained from your interactions with our Store, other merchants, and Shopify to help protect, grow, and improve our business. To provide these enhanced features, Shopify may use personal information collected from your interactions with our Store, other merchants, and Shopify. In these cases, Shopify is responsible for the processing of your personal information, including responding to your requests regarding your rights in relation to the use of your personal information for these purposes. For more information about Shopify's use of your personal information and any rights you may have, please refer to Shopify's Consumer Privacy Policy. Depending on your location, you may have certain rights regarding your personal information, which you can find here : Shopify Privacy Policy.

Third-party websites and links

The Services may contain links to websites or other online platforms operated by third parties. If you follow links to websites that are not affiliated with or controlled by us, you should check their privacy and security policies and other terms of use. We do not guarantee the privacy or security of such sites and are not responsible for them, including the accuracy, completeness, or reliability of the information found on these sites. Information you provide in public or semi-public places, including information you share on third-party social media platforms, may also be visible to other users of the Services and/or users of those third-party platforms without restriction on our or any third party's use of it. Our inclusion of such links does not in itself imply any endorsement of the content of such platforms or their owners or operators other than as stated in the Services.

Information about children

The Services are not intended for use by children, and we do not knowingly collect personal information from children under the age of majority in your jurisdiction. If you are a parent or guardian of a child who has provided us with personal information, you may contact us using the contact details provided below and request that this personal information be deleted. As of the effective date of this Privacy Policy, we have no actual knowledge that we are "sharing" or "selling" (as those terms are defined in applicable law) the personal information of individuals under the age of 16.

Security and storage of your data

Please note that no security measures are perfect or impenetrable, and we cannot guarantee "complete security." Furthermore, the information you send to us may not be secure during transmission. We recommend that you do not use unsecure channels to transmit sensitive or confidential information to us.

The length of time we retain your personal data depends on various factors, such as whether we need the data to maintain your account, provide you with our services, fulfilling our legal obligations, resolving disputes, or enforcing applicable agreements and policies.

Your rights and choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal data. However, these rights are not absolute; they may only apply in certain circumstances, and in some cases we may refuse your request within the limits permitted by law.

• Right of access/knowledge You may have the right to request access to the personal data we maintain about you.
• Right to erasure You may have the right to request that we erase personal data we hold about you.
• Right to rectification You may have the right to request that we rectify any inaccurate personal data we hold about you.
• Right to transfer You may have the right to obtain a copy of the personal data we hold about you and to ask us to transfer it to a third party in certain circumstances and with certain exceptions.
• Managing your communication settings We may send you promotional emails, and you can opt out of receiving these at any time by using the unsubscribe option provided in the emails we send you. If you opt out, we may still send you non-promotional emails, such as emails about your account or orders you have placed.

You can exercise any of these rights as described in the Services or by contacting us using the contact details below. For more information about how Shopify uses your personal information and what rights you may have, including rights related to data processed by Shopify, please visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising these rights. We may need to verify your identity before fulfilling your requests, as permitted or required by applicable law. Under applicable law, you may appoint an authorized representative to make requests on your behalf to exercise your rights. Before we accept such a request from a representative, we will require the representative to provide proof that you have authorized them to act on your behalf, and we may require you to verify your identity directly with us. We will respond to your request promptly as required by applicable law.

Complaints

If you have any complaints about how we process your personal data, please contact us using the contact details below. Depending on where you live, you may have the right to appeal our decision by contacting us using the contact details below or by lodging a complaint with your local data protection authority. For the European Economic Area, you can find a list of responsible data protection authorities here.

International transfers

Please note that we may transfer, store, and process your personal data outside your country of residence.

If we transfer your personal data outside the European Economic Area or the United Kingdom, we will comply with recognized transfer mechanisms, such as the European Commission's model contract clauses or other equivalent agreements published by the competent authority in the United Kingdom, unless the data is transferred to a country that has been found to provide an adequate level of protection.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time, such as when we change our practices or for other operational, legal, or regulatory reasons. We will publish the updated Privacy Policy on this website, update the date in the "Last Updated" section, and provide notice in accordance with applicable law.

Contact us

If you have any questions about our privacy practices or this Privacy Policy, or if you wish to exercise any of your rights, please call , send an email to [email protected], or contact us at Erottajankatu 19B, Helsinki, 00130, FI. In accordance with applicable data protection laws, we are the controller of your personal data.